Stress Management Strategy

"Strategic Stress Management shows how companies can boost performance by adopting integrated organizational strategies to identify and reduce stress in their employees. Including practical advice on how to conduct a stress audit and how to target stress 'hot spots' within an organization, "Strategic Stress Management provides a fresh strategic model for the manager concerned with the negative effects stress can have both on company performance and the quality of life of individuals at work.

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this path-breaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guide-posts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for morerelevance to stress reduction, and decluttering customers' decision-making requirements.

Stress management - Stress management encompasses techniques intended to equip a person with effective coping mechanisms for dealing with psychological stress.

Management consulting - Management consulting (sometimes also called strategy consulting) refers to both the practice of helping companies to improve performance through analysis of existing business problems and development of future plans, as well as to the firms that specialize in this sort of consulting. Management consulting may involve the identification and cross-fertilization of best practices, analytical techniques, change management and coaching skills, technology implementations, strategy development or even the simple advantage of an outsider's perspective.

OC&C Strategy Consultants - OC&C Strategy Consultants is a management consulting firm that focuses on solving issues of concern to senior management in large corporations and organizations. Founded in 1987, they have grown rapidly as an international consulting firm.

Internet Strategy Forum - The Internet Strategy Forum is a nonprofit professional association for management with primary responsibility for driving Internet strategy and implementation from within medium to large organizations.

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